Mitsubishi Electric, a prominent leader in electric and electronic equipment, marked its presence in India in the 1950s. Established with a country-wide focus on applying technology and innovations to enhance the quality of life and build a sustainable future. In this bid, the manufacturer also announced a new corporate strategy in May 2023, aimed at the continuous creation of shared interest by simultaneously generating economic, societal, and environmental value through business activities, while responding to stakeholder needs, and always keeping Mitsubishi Electric’s two pillars of development at the core – Life and Sustainability.
With a realisation of India’s potential for growth and being committed to the constant improvement of products, services, and activities to help build a greener and a sustainable future, Mitsubishi Electric India, launched the “Partnering India’s Dream to be No. 1” campaign in 2018 that showcased the relentless urgency of India in its journey to becoming No. 1 and seamlessly integrated the role played by Mitsubishi Electric India’s contributions and offerings into the narration, resonating perfectly with the country’s dream.
In December 2023, the manufacturer announced a new brand communication, which essentially extends support to the
“Partnering India’s Dream to be No. 1” campaign, aimed towards delivering integrated solutions and products to further support India in addressing key social challenges, while also improving the brand presence.
Mitsubishi Electric India aims to unite all capabilities inside and outside of the company, aiming to improve and offer integrated solutions to address diversifying social challenges in five key areas:
Mitsubishi Electric India aims to create a greener and more sustainable future for India through its products and solutions
Air conditioning and ventilation products that promise an optimum performance under a host of climatic conditions, which are characterised by their durability, sustainable and energy-efficient performance, and quiet operation.
Automotive Equipment is manufactured by applying an extensive range of proprietary technologies for vehicles, high-density coil windings for motors, and engine integration control, and form the core of several general, hybrid, and next-generation clean energy vehicles.
Elevators & Escalators, that deliver improved energy savings, safety, reliability, and functionality.
Factory Automation Systems that improve manufacturing efficiency with cutting–edge technology solutions resulting in superior quality and continuous production lines.
Semiconductors & Devices support in better energy management and the reduction of energy usage by promoting renewable energy and contributing towards achieving carbon neutrality.
Standing true to their vision of a sustainable India, Mitsubishi Electric has recently also launched a manufacturing facility, located in Pune’s Talegaon, supporting the ‘Make in India’ initiative. Through the modern, smart production facility, the company has demonstrated its commitment to building a better nation through continuously contributing towards innovation, sustainability, efficiency and societal well-being.
